Google Analytics Update: Cohort analysis report – TK
According to Google Analytics update in the past few months, we are here to introduce a new features to you guys — Cohort Analysis Report.
Google recently included a cohort analysis report in the Analytics’ audience section. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing the effectiveness of forms, content, products, or ads in Google Analytics.
What is a cohort?
A cohort is a group of users who share a common characteristic that is identified in this report by a Google Analytics dimension.
All users with the same Acquisition Date belong to the same cohort. For example, shoppers who visit an ecommerce site for the first time on January 30, 2015 could be said to be a cohort since they have a shared characteristic — they visited for the first time — and the experience was during the same time period, Friday, January 30.
The Cohort Analysis report lets you isolate and analyze cohort behavior.