Social Media Data Analytics Course

social media data analytics course

Understand the trends of customer behaviour and journey

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November 17, 2016
2.5 hours (7pm - 9:30pm)
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Identify and monitor social media data analytics sources
Among the many new sources of consumer information that have emerged in the last decade, social media data are among the most potent and game-changing for effective marketing research. Social media platforms offer a powerful opportunity to gain immediate access to the unfettered opinions of consumers. Many companies are aware of the value of using social media data analytics to gain marketing insights. But there is so much information out there. How can businesses tap this source to obtain deep, actionable insights?


In this course, we can analyse beyond reporting superficial summary data to acquire strong and actionable insights. Understanding the differences between social media data and traditional forms of qualitative data: qualitative data analysis applied with modifications to the analysis of social media data.


The topics include:

  • Developing problem defining and research objectives
  • Data mining, predictive modeling (Facebook Advertising)
  • Data correlations & making predictions
  • Data & Text Analytics (Advanced Analytics skills)
  • Identify key search terms in Social Media Analytics
  • Identify social media data sources
    • Social network sites
    • Video-sharing sites
    • Product and service review sites
    • Web-based communities
    • Blogs and micro-blogs

At the end of this course, you will:

  • Gather tweets matching a geographic or keyword query
  • Gather comments on one or more YouTube videos
  • Gather comments on one or more YouTube videos
  • Construct network diagrams from users or comments
  • Constructing quantitative methods, such as social network analysis, to describe the results
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