Google Analytics Training & 360 Concepts

Anyone who wish to use GA to optimise their web presence


January 9, 2017
2.5 hours (7pm - 9:30pm)
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Wan Chai Area   View map



Set up the base and start your data journey
For beginners, you will learn the well-rounded knowledge base of Google Analytics by using Google Analytics as a startup.

Welcome to Google Analytics! The goal of this course is to turn you into a power user armed with the ability to use website data to grow your business. The course exclusively uses walkthrough screencasts in a live Google Analytics account, so you can follow along step-by-step.

Suitable for anyone who wish to use GA to optimize their web presence; no prior GA experiences or tech knowledge required.


The topics include:

  • Introduction to Digital Analytics
  • Common Digital Measurements
  • Introduction to Analytics Toolkits and Google Analytics
  • Google Interface and Features Demo
  • Key Google Analytics Reports Walkthrough and Expectation

At the end of this course, you will:

  • Who – your customers are including their demographics, interests and what
    type of devices they use.
  • What – they look at on your site and what they purchased (or didn’t).
  • When – their first visit was and when they came back.
  • Where – they are from and what languages they speak.
  • How – they got to your website (social, referral, or Google search?)
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