Google Analytics – Fundamental (B01)
Date: 3rd Aug 2017 (18:30 – 21:30)
- Analytics for beginners
- An overview of strategy and the platform
- Basic implementation & main reports walkthrough
- Understand and use Google Analytics Data.
Who Should Attend?
- Digital Managers, Marketing Managers, etc.
- Marketing Team
- Data and Campaign Analytics Team
- Executives, Business Owner
Why should you learn?
Using data for business decision is strong and pervasive. When websites and social media platforms have generated huge amounts of data. Which is useful? Through this series of training, you will know a better way to track, analyze and explain the data that you will use on a day-to-day base with Google Analytics.
//Make data work for your marketing campaign and business
Do not worry when there are tons of data in front of you. This training will give you the solid concepts on how to transform them into meaningful visualisations subject to your business goals. No matter you are a marketer, designer, business owner, executive or management, a data-driven mindset will strengthen your sense in decision making.
//Become an expert of business planning
Nowadays, the knowledge of Google Analytics is a prerequisite for many digital roles. It is a chance for you to enhance your data sense and practical experience in data analytics from basic to advanced level. The training focuses on providing planning, strategies and supports rather than theory. The data transferable and reporting skills can be applied to your workplace, career and own business directly.
//Expand your network
You will discover the magic of data and develop the skills with peers. Data could be a common language between your working partners and you.
What can you expect?
After the training, you will be able to navigate the Google Analytics user interface and gain insights into historical traffic and campaign performance. By acquiring an advanced understanding of Google Analytics, you will have learned how to configure Google Analytics and unlock insights for your specific needs and business goals. You will be confident in analyzing website & mobile apps performance, review and interpret data to benefit your business.
HKD 1000 – Google Analytics Pro Series – Fundamental (B01)
How does the training run?
Quota 30 persons per sessions
Course format Dynamic lectures taken in 3 hours per session
Language Cantonese & English
Location Unit 1101, 11/F, Eastern Centre, 1065 King’s Road, Quarry Bay (Taikoo Station – Exit A1)
Why choose Beehive Academic?
- Deliver by official Google Analytics Certified Partner
- Provide professional training for clients since 2010
- Interact face-to-face with our Certified Instructor
- Learn how to leverage the newest product features