Data Analytics Tools for eMarketers

data analytics tools for marketers

Data Analytics Tools to assist in providing powerful business insights.


October 18, 2016
2.5 hours (7pm - 9:30pm)
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Wan Chai Area   View map



Data Analytics tools to assist Marketers in providing powerful business insights.
We help marketers understand the background information about the available data analytics tools in digital market for analytics and how to work with raw data. On-the-market projects to be showcased as case studies supported by the business vendors.

Marketers usually using muti-channel to promote their products by applying digital marketing strategies. A accurate measurement and evaluation to analysis the conversions of each digital marketing campaign is required a well-suited data analytics tools for getting the good results. The marketers who have the professional knowledge of data analytics tools can improve or enhance the quality of analytics insights in a smart way, so that they could provide the more persuasive recommendations for the business decision-marker and assist to make a powerful business decision.

Buzz Sessions include:

  • The digital landscape and analytics toolbox
  • Analytics tools comparison for:
    • Web Analytics
    • Heatmaps and Session Replay
    • Email Marketing
    • Social Media
    • A/B or muti-variate Testing
    • Tag Management
  • Questions to ask when choosing analytics tools


At the end of this course, you will:

  • Understand what type of analytics tools you need for your business
  • Learn available options on the market on various analytics tools
  • Be able to compare and evaluate different analytics software
  • Learn how to ask right questions to analytics vendors before purchase


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