Data Analytics in Digital Marketing Plan

Gain the most powerful combination of marketing communications for your business.


November 29, 2016
2.5 hours (7pm - 9:30pm)
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Learning data analytics out of the office
Business intelligence, data analytics and customer behaviour management are now critical to a successful marketing campaign across different business industries and service fields. E-Marketers are required to have the capacity to beat the ground and air together by adding digital strategies to run the most enticing digital promotions.


This course is designed specifically for e-Marketers to apply your brilliant ideas to digital work by harnessing the tools and techniques of business intelligence, data analytics and digital marketing research. Come join us and gain the most powerful combination of marketing expertise to further your career.


The topics include:

  • Developing concepts of analysis systems and modeling
  • Marketing Channel Optimization
  • Email Marketing Analytics
  • Digital Marketing Campaign Analysis
  • Social Media Campaign Analysis
  • Content Marketing Strategies

At the end of this course, you will:

  • Understand how to collect marketing data
  • Learn the strategic analysis and presentation of marketing data
  • Make the right response to customers and competitors
  • Refine the marketing mix of businesses
  • Become a potential Campaign Analyst, Digital performance Analyst or Digital Marketing Planner
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